SEO Education – Factors You Need to Learn
If you have planned to choose a career of a SEO consultant, it’s a good decision. Today SEO consultants are in great demand because of the ever increasing needs of presenting businesses on the internet and improve their search engine rankings. With proper SEO education, you can become a successful SEO consultant. But what should you learn in SEO? What are the different factors of SEO? Let’s see.
On-page Factors
The way you optimize a page has a significant effect on its search engine rankings. Some of the on-page factors are:
- Keyword in Title Tag: Title tag is one of the most important identification marks for search engines. It gives an accurate description of the page content. It is used by search engines to display the main description of the search result. If it contains the keyword, there are better chances for the page to be optimized.
- Keyword in Description Tag: Meta description tag is also important for SEO and also increases chances of the page for getting optimized if it contains keywords.
- Keyword in H1 Tag: Another relevant factor is the H1 tag which serves as the description of the page content and it benefits having the keyword in it.
- Keyword in Page Copy: Until recently, keyword rich content was a guaranteed way to improve rankings in search engines. But times have changed. But still, stuffing keywords in page copy serves the purpose.
- Content Size: Searchers nowadays are not satisfied with some basic information and want a lot more. Google therefore is in search of informative content.
Duplication of Content: If you duplicate the content it can badly affect the credibility of your site and your rankings can be hurt.
Website Factors
You should also learn about factors that are specific to the website. They are:
- Sitemap: A sitemap is a good way to let search engines help index all the page of a website.
- Domain Trust: Trust is very important. You will learn how to build it in the SEO education.
- Mobile Optimization: Today as many searchers reach websites through mobile, the site should be mobile optimized which needs different criteria. You can learn that too through your SEO education.
Plus there are domain factors like domain history, domain registration length and country TLD extension, and off-page factors like the number of linking domains, linking pages, their page ranks, link relevancy, and more.
In short you will need to work hard to become an excellent SEO consultant and for that you should find an excellent SEO education course. SEOSocialGeek.com is an excellent place to learn various complicated factors of SEO, whether you are an entrepreneur looking for the optimization of your business website or an aspirant SEO consultant. This is the place to learn all about SEO.
